Let's just call it what is it.

I am really not sure how I feel about Pop Candy, the "Pop Culture blog" by USA Today's Whitney Matheson. The homepage displays an image of a youngish girl (older than me), with an edgy haircut and a pair of Chuck Taylor's. Matheson means pop culture business people, she's wearing converse!
Pop Candy's mission statement is "unwrapping pop cultures hip and hidden treasures," okay, that sounds like something I would be into and I can even identify with the (mos def) manufactured hipster image of Matheson on the front page. But what I cannot tolerate are her topics. There is nothing "hip" or "hidden" about Bo Bice or the Desperate Housewives, I can read better shit about them in IN STYLE magazine. And you madam, did not uncover the magic that is Joss Whedon--he's kind of been around for a long time, anyone worth their pop culture salt knows that. And while you may score some geek-hipster points for including him on your "top 100 people of the year," you still lose for putting Bono, Oprah and Madonna at the top.
All I am saying is drop the image and the tagline, if you're going to write ass-kissing Entertainment Tonight bullshit. Don't dress it up to try and trick me into reading it. I could be spending my time surfing The Superficial, Defamer, TvGasm and other blogs that keep it real. I guess this has sort of inspired me to work on my own tagline for Pop Couture. How do you feel about, "Pop Culture Commentary written by some chick on the rag?"
I am still working on it.
















